According to the statistics of relevant websites: As of July 2018, the monthly number of independent devices of Baici Zhan was 20.59 million units. In the analysis of competing products, it can be seen that in the past year, in the app store-total download list, except for a few months, the download ranking of Baici Zhan is much higher than that of Scallop and Hujiang Happy Word Field. In the app store-education list download, Baici Zhan is basically stable in the 10th place, the scallop word is generally in the 30th place, and the Hujiang happy word field is generally in the 15th place. Judging from the single-day download on June 26, 2018
First of all, from the perspective of visual effects, the color business email list contrast of this logo is obvious, which better highlights the key points of the entire logo "hundred" and "cut", and the color selection is simple and clean, which looks very fresh and comfortable. , the logo directly and simply shows the meaning of 100 words. Compared with other apps, it has obvious product characteristics and will not cause confusion. The product slogan is the "English Exam Killer". The slogan can be seen as soon as the Hundred Words Cut app is opened, which directly explains the function of the product. When I got to this line of words, I was a little bit bloody! 4. User Analysis 1.
User positioning From the very interesting illustrations of Baici Zhan, the prompts for playing with popular stalks, and the concise and atmospheric product design style, it can be seen that the target market of the software is concentrated on "young people". As can be seen from the figure below, the age groups of the users of Baici Zhan are divided into two ranges, namely those below 24 years old and those between 25 and 35 years old. What are the specific needs of young people? (1) People under the age of 24 People in this age group should be mostly school students, especially college students who are preparing for postgraduate entrance exams,