am certainly a customer of all. Want to know more about cmi's chief strategy advisor, robert rose? Access his presentation, his workshops and those of dozens of other educators. Register for content marketing world 2020 on demand. Cover image by joseph kalinowski / content marketing institutehow to break down silos to create a content culture posted: 2020-12-22 silo content culture you've probably heard the story of marcus sheridan.
It was he whose blog, sometimes referred to as the “wikipedia of fiberglass pools,” saved his pool company during the economic crash of 2008. Today, marcus is the sales lion and spends a lot whatsapp number list of time behind a microphone, urging businesses to do what it takes to deliver content that lives up to its potential as a sales tool. What should be? We need to create a culture of content. According to marcus, this means getting rid of the “massive silo effect” between departments — especially between sales and marketing — and getting the whole company involved in content marketing.
In this article, i summarize marcus' advice from his content marketing talk on the world how to tear down sales and marketing silos: the secret to developing a culture of content across the organization. Hand-related content: how to create a culture where content marketing thrives why now? It used to be that companies got away with the big divide: marketers handled marketing and salespeople handled sales. Things have changed, says marcus. Businesses need to market and sell in a new way because people are buying in a new way. He points to the