Hopefully you have already identified and segmented your target audience . If not, now is the time. Start by creating your buyer personas . MORE: The Science of Buyer Persona Building [Infographic] HubSpot defines a buyer persona as: "A fictional generalized character that encompasses a variety of needs, goals, and observed behavioral patterns among actual and potential customers." Get details. Communicate name, occupation, hobbies and interests to fictitious buyers. This helps when deciding who to target with hundreds of data points on Facebook. image source
Focus is the key here. You whatsapp database can always run multiple campaigns or expand your market as you learn which ones work best, but you have to be very specific to begin with. track your results Before you start spending money on your campaign, you need to make sure everything is set up to track your results. What's especially important is that you have a Facebook pixel set up on your e-commerce storefront . With Facebook Pixels, you can track what your customers do after they click your ad, leave Facebook, and start navigating your site.
This lets you know how customers convert after clicking your ad . It also tells you which pages you visited and where you dropped off if you didn't complete the purchase. In addition to providing useful insights, Facebook uses this data to automatically optimize ads and make recommendations. In February 2017 Facebook moved all conversion tracking to the new Facebook Pixel . So even if you've set this up in the past, you still need to make sure everything is properly updated. Many ecommerce storefront platforms like Shopify let you set these up quickly and easily, so check out their knowledge base or contact support.